Freelance creative + copywriter in Amsterdam by way of Sydney.

I have POVs and craft TOVs, campaigns and content strategies for brands like The July, The Social Hub, Pink Gellac, Scotch & Soda and Karl Lagerfeld. 

I led the creative strategy team at VICE & Refinery29 Australia, where I launched a film festival with Matthew McConaughey, a guide to “being better” with Johnnie Walker and a government-backed dating series.

Currently, I host and produce the podcast, That’s Niche where I talk to guests about their niche obsessions and specialty subjects, like ordering for the table, or ignoring people while still looking interested.

Listen here. Read here. Double tap here. 

If you need a hand thinking, writing or talking, say hi at isabella@thatsniche.co