Wild turkey LONGBRANCH
Campaign: The Second Batch Film Festival
Challenge: Longbranch is a brand for filmmakers and lovers, but during COVID, the brand wanted to give back to the community without asking anything of them
Opportunity: Get filmmakers, whose work often sits on the shelf without the recognition it deserves, to give their films a second chance at glory by launching The Second Batch Film Festival
Inclusions: A national film festival with industry leaders, mentorship and prizing alongside native, video, social and display
Role: Creative Strategy Lead | Partnership strategy, concept and creative development