L'OREAL X REFINERY29 

Client: L’Oreal

Campaign: The Burning Issue

Challenge: Corporate sustainability is a tricky topic, so when L’Oreal came to us to celebrate its new sustainable practices, we knew we had to take a different approach

Opportunity: Get sustainable shoppers to think of L’Oreal as a brand they can trust by platforming grassroots, female-led organisations

Inclusions: Docu-style video, editorial content, social and digital display

Role: Group Creative Strategy Lead | Overseeing Creative Strategist, Joss Peter