GAGE ROADS BREW co. X VICE

Client: Gage Roads Brew Co.

Campaign: The Coast Is Clear

Challenge: Plenty of beer brands position themselves as beachside bev, but few can capture the raw and rugged way Aussies push the limits at, on and under the beach.

Opportunity: Get Gage Road in the hands of adventure-loving Aussies who crave authenticity by celebrating coastal culture

Inclusions: Video series, editorial and social content and digital display

Role: Group Creative Strategy Lead | Partnership strategy, concept and creative development