BWS X PEDESTRIAN.TV
Campaign: BWYASS House Of Pride
Challenge: During Pride, queerness is often represented in a one-size-fits-all approach (loud, proud and multi-coloured), but diverse communities require diverse spaces to celebrate
Opportunity: Get LGBTQIA+ Aussies to think of BWS as the bottleshop for any celebration by throwing parties that cater to all kinds of needs
Inclusions: A large-scale event with multiple stages, rooms and performers, video, editorial, social and display
Role: Group Creative Strategy Lead | Partnership strategy, concept and creative development
