MINISTRY OF SOCIAL DEVELOPMENT X VICE
Client: Ministry Of Social Development, New Zealand
Campaign: Own The Feels
Challenge: Research shows harmful beliefs and behaviours in relationships can form as early as our first relationship
Opportunity: Encourage young Kiwis to find healthy ways to express themselves, using local talent and organic content to normalise the ups and downs of young love
Inclusions: Talent-led video, co-branded editorial hub, launching a co-branded TikTok account, a range of social content and digital display
Role: Group Creative Strategy Lead | Partnership strategy, concept and creative development
