JOHNNIE WALKER x vICE
Client: Johnnie Walker, Diageo
Challenge: Diversity and inclusion is a hot topic in marketing (for good reason!), but when brands like Johnnie Walker have always been more exclusive than inclusive, it’s crucial they practise what they preach
Opportunity: Get LGBTQIA+ Aussies to think of Johnnie Walker’s Keep Walking ethos as a beacon of progress, helping them be better
Inclusions: Talent-led video, co-branded editorial hub with bespoke native content, social and digital display
Role: Group Creative Strategy Lead | Partnership strategy, concept and creative development
