Samsung X Refinery29

Client: Samsung Galaxy

Campaign: Rebels With A Cause

Challenge: Samsung is a brand for the rebels, but some people need a little encouragement to go against the technological status quo

Opportunity: Get Refinery29 readers to think of Samsung as a brand for the rebels by celebrating Australian women doing things differently

Inclusions: Talent-led video, editorial content, social and digital display

Role: Creative Strategy Lead | Partnership strategy, concept and creative development