Samsung X PEDESTRIAN.TV

Client: Samsung

Campaign: Unlikely Collabs

Challenge: The Samsung range has incredible integration and connectivity, but it’s not always top of mind for creatives looking to upgrade their tech

Opportunity: Get creatives to think of Samsung as fuel for any creative practice by challenging creatives from unlikely fields to work together on a shared task

Inclusions: Talent-led video, editorial and social content and digital display

Role: Creative Strategy Lead | Partnership strategy, concept and creative development